About

Arielle knew a carrer in the arts was her future, but deciding between a degree in visual art or performing art was a difficult decision. While part of her loved the freedom that came from working for hours alone on a physical art peice, what was pulling her more strongly to a career in dance was the community that forms around performance art. Her strongest relationships were built in the dance studio and on the stage. She saw a future where she would create her own community through the formation of a dance company.

For full length videos of the majority of Arielle's solo and group choreography can be found on her Youtube channel.

While in Buffalo, Arielle began a working with a local entrepreneur, Lena Levine, who was building her own Web Development company, Forcoda. Over the course of 5 years, Arielle worked with on countless design projects with companies across the country. As Lena sold larger and more complex projects, it fell on Arielle to learn the skills necessary to complete the deliverables. This very often required Arielle to self-learn new software and skills, and Arielle rose to the occasion every time. She is self taught in Figma, Sketch and Webflow. She delivered wire frames, created user flows, and performed QA. She work alone and in groups on the creating of dozens of websites and applications. She worked with long time established companies like M&T Bank as they created a new banking app for lawyers. She worked with a block-chain start-up to develop a brand new debt monitoring software. She worked on the design of a software necessary for fiber optic network companies to cost estimate the price of a new project, the UI/UX for teachers to gauge the learned outcomes achieved by their students from an online education game, and many more projects.

Arielle has always felt a pull towards entrepreneurship. In the Spring of 2021, Arielle was struck with a business idea she felt would be an ideal fusion of both her creative and business sides. This new venture, Zella Made, was an e-commerce platform founded with the mission of providing independent artists and creatives with a way to sell both their handmade creations as well as reproductions of their art and designs on functional goods. She felt that not only could this provide artists with a revenue stream beyond what they could achieve from just the sale of their physical art, but would allow for many more people to be able to own and interact with art and artists they love on products they use everyday. Zella Made launched in June 2021 as a fully functional e-commerce platform selling products with artwork & designs by several contracted artists. The project was put on hold in late 2021 due to trademark disputes.

With Zella Made forced into a pause, thinking quickly as to a way to put her newly developed E-commerce knowledge to work in a new way, Arielle developed Hello Lovely Workshop. Hello Lovely Workshop is a custom design t-shirt company that operates through print-on demand systems, and Etsy POS. Customers order t-shirts and other items designed by Arielle, which are then customized to order, before being printed and shipped by multiple fulfillment partner directly to the customers.